Jumat, 31 Agustus 2012

[R114.Ebook] Ebook Free The Ethics of Nuclear Weapons Dissemination: Moral Dilemmas of Aspiration, Avoidance and Prevention (War, Conflict and Ethics), by Thomas

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The Ethics of Nuclear Weapons Dissemination: Moral Dilemmas of Aspiration, Avoidance and Prevention (War, Conflict and Ethics), by Thomas

This book examines the moral dilemmas of nuclear dissemination, and the justifications of both nuclear pursuit and avoidance by contemporary states.

Applying Constructivist methodologies and moral theory, the author analyses a core set of moral dilemmas that ensnare decision-makers amongst state and non-state nuclear aspirants, as well as amongst states committed to preventing horizontal proliferation. The book shows that the character, structure and implications of these dilemmas have not yet been adequately understood or appreciated, and that such an understanding is necessary for an effective set of nonproliferation policies. Furthermore, it shows that the dilemmas’ force and political policy import are evident in the 'discourses' that diverse actors undertake to defend their nuclear choices, and how the dilemmas of nuclear aspirants are implicated in those of nuclear preventers. The author advocates a number of policy recommendations that reinforce some already made by scholars and experts but, more importantly, others that advise significantly different courses of action. The book reveals how the moral dilemmas of nuclear aspiration, avoidance, and prevention constitute the security dilemmas and paradoxes that comprise much of the 21st century security environment.

This book will be of much interest to students of nuclear proliferation, international relations, ethics, and international security studies.

  • Sales Rank: #4230603 in Books
  • Published on: 2015-01-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .44" w x 6.14" l, .0 pounds
  • Binding: Hardcover
  • 174 pages

Review

"As the Iranian nuclear crisis enters a new phase, two new books – both short, but otherwise quite different – discuss the past and future of nuclear proliferation." - Lanxin Xiang, (2015)

About the Author

Thomas E. Doyle, II, is Assistant Professor of Political Science at the Texas State University, USA. He has a Phd in Political Science from the University of California Irvine (2010).

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Kamis, 30 Agustus 2012

[P211.Ebook] Download The Unofficial Story of Michael Jackson & Pepsi-Burn With Real Pics & Med-Records (See inside) News Media Family; Sex, Lies, & Cover-Up!

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There is NOT ONE DROP OF BLOOD or anything gory about the pictures of Michael Jackson during his hospital stay
as he was being treated for the small burn on the top of his scalp. In fact, not even his mother would be able to recognize
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Why would the so-called "respected" media, especially one like Black Entertainment Television" & The New York Times
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themselves? Why? MONEY...THATS WHY! But not money to you, more money to them! How? What is the Truth? What
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EVER CORRECTLY & LEGALLY SHOWN. NEVER BEFORE HAS THE REAL PICS & TRUTH BEEN TOLD...TIL NOW!


  • Sales Rank: #1155075 in eBooks
  • Published on: 2013-11-07
  • Released on: 2013-11-07
  • Format: Kindle eBook

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2 of 3 people found the following review helpful.
Wow! I feel better now that I know that other stories were lies and now, because I know the truth! Thank you!
By Tim Miller
Wow! Why are so many people and even the news, telling lies that don't even make sense? This book makes what if thought and read about before, make sense to me and tha makes me feel better. THANK YOU!

2 of 6 people found the following review helpful.
michael jackson's burn
By robyn
what does it say about that day his hair caught fire?
what happened that day please write me in e-mail ,I cant get this book I do not have a kindle and cant afford to get one
greybabby@aol.com

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Kamis, 23 Agustus 2012

[L715.Ebook] Ebook Free The Great Mogul Diamond (The Dopple Ganger Chronicles), by G. P. Taylor

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The Great Mogul Diamond (The Dopple Ganger Chronicles), by G. P. Taylor

Everything was going so well for a change. Sadie and Saskia Dopple, those troublesome twins, had been adopted by the wealthy writer and recluse Muzz Elliott. And their friend Erik Morrissey Ganger was finally on his way to becoming a full-fledged private detective. But when an anonymous note threatens someone they love, the twins are off on an express train to danger. Suddenly they find themselves awhirl in a series of crimes―stolen right off the pages of Muzz Elliott’s own mystery novels. The twins need to figure out who’s behind this twisted plot soon, or Muzz Elliott will be framed for her own greatest literary invention . . . the theft of the Great Mogul Diamond. Meanwhile, Erik speeds through the countryside in an unbelievably cool car with private eye Dorcas Potts, racing the clock and attempting to outwit a gang of robbers. At the end of the road (if he ever gets there), he and the twins will have to get their hands on the diamond first in order to save Muzz Elliott. But not even this car is fast enough to escape the nagging doubts in Erik’s mind . . . What do you do when you aren’t sure what’s right? Sadie, Saskia, and Erik face this question head-on in the third installment of The Dopple Ganger Chronicles, by New York Times bestselling author G. P. Taylor.

  • Sales Rank: #444985 in Books
  • Brand: Taylor, G. P.
  • Published on: 2011-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 6.25" w x 1.00" l, 1.50 pounds
  • Binding: Hardcover
  • 304 pages

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5 of 5 people found the following review helpful.
Review of The Great Mogul Diamond
By Portraits of M.E.
The story encompasses a mystery. When a mysterious blackmail note arrives at the Elliott house, Muzz and her adopted daughters, Sadie and Saskia, need to discover what the note means as well as find out who sent it. To do that they find themselves traveling to France. As they travel new clues are revealed and new twists develop. With the help of Erik, a fellow orphan, and private eye Dorcas Potts, the mystery is solved.

My friend lost interest in this book because the story did not hold his interest. For me the book was interesting enough but it wasn't a story I was drawn too. Part of the reason was the mix between reading the comic format and traditional. Having to switch between the two hindered me more than it assisted me. The reason, well, I think it's because I'm not a huge fan of comic books. A few times I was tempted to bypass the comics and get on with the story but I soon learned that the comics were part of the story and if I skipped them I would miss out on crucial information needed to understand the story.

As I was reading this is book I noticed that it referenced past events quite frequently. This lead me to look at the book in more detail and it was then I saw the #3 on the spine. Yes, there were two previous books written and their story touched this book's story. And although my interest was intrigued by these past tales, it didn't hinder the story I was currently reading about. The author did a good job of using those references to enhance the story by giving the reader an insight to the motives of the characters involved in this new story. When reading about past events the reader was given a brief explanation concerning those events which makes this a book that can be enjoyed as a stand alone; but I'm sure reading it in order would make for a more pleasant read.

This book was written for the younger audience, probably between the ages of 9-13. Due to the unique format this book will draw the attention of the reader, however, if the reader isn't interested in comics then they might lose interest in the story. The flip side can be said about those who enjoy comic books but aren't huge fans of traditional reading. If your child is not a reader, this could be the book that draws them into reading because the layout will capture their attention and the drawings will pull them in.

2 of 2 people found the following review helpful.
Great addition to the series!
By i blog 4 books
The Great Mogul Diamond was another great book in this series. I found myself dreading the end because I knew that meant I was done with the series ... at least until the next book comes out. The spiritual themes really come into play more fully in this book, and it was neat to see the characters wrestling with their decisions and thinking of how their decisions impacted others. I appreciate growth and maturity in characters throughout books/series, so this was nice to see--especially as this book is geared toward a juvenile / middle grade audience.

As with the rest of the series, the action is fast-paced and the story moves along pretty quickly. I loved the animation/cartoon sketches in this book ... possibly more than in the others. Maybe I've just gotten used to how they're intermingled throughout?

This is a great series for resistant readers. The books are action-packed so the plot moves along pretty quickly, which is key for hooking those non-readers! Parts of the stories are a bit "dark and twisty" but I think that upper elementary and middle school students will thoroughly enjoy them. Good grief, I'm way past that age and I LOVED them!

I'm truly looking forward to more books by this author and highly recommend this series! (4 stars)

1 of 1 people found the following review helpful.
Third time's (almost) a charm
By RuthSophia
The Dopple Ganger Chronicles is (currently) a three book series following the troublemaking Dopple twins and their friend Erik on happenstance adventures.

I chose these books to read as a part of the Tyndale Summer Reading Program because I was intrigued by the style of the books. These books are intended to help the reluctant reader learn to enjoy reading. I thought it was a great idea - part graphic novel, part regular novel...but how was the content?

Book 1: The First Escape

I was less than impressed with this book. While I loved the concept of the book layout, I did not like the fact that the Dopples were troublemakers who bullied their fellow orphans, and the only punishment they ever received was extreme, unjust, and from cruel headmistress.

Shouldn't we be teaching children how they ought to behave instead of giving them examples of bad behavior never handled appropriately? Where were the Christian values (after all, Tyndale is a Christian publishing company)?

It was also a strange book with a seance and creepy talking puppets. Thankfully, the hoax of it all is explained in the book, but it is not something I would want my young child to read. There is the unexplained very strange Madame Raphael (for whom more explanation is given in later books, but some things are just odd).

Also, the "mystery" wasn't what I expected. The book tells a story, but there's not much wondering whodunnit, or whosegonnadoit. Given the mixed style of the narrative, the book is much thinner than it appears (meaning the 200 some pages goes by fast). Overall, this is my least favorite of the DG Chronicles thus far.

Book 2: The Secret of Indigo Moon

My concerns about the twin's character, lack of showing what a family ought to be, and unfit punishment all remain for this second installment of the Dopple Ganger Chronicles. No creepy seances or talking puppets though - yay!

There is more of a mystery feel to this book, but the storyline is not complicated. NOTE: I do not expect a complex story line for these books, I recognize they are aimed at reluctant readers. They are, however, marketed for youth/young adult, and I feel the story line level is more suited to children in elementary school. Of course, older children could also enjoy these books - especially if they are not used to reading in the first place.

Madame Raphael continues to raise questions (it's stated in this book that she is probably an angel) - and while she talks of The Companion, the kids don't know The Companion, and pray to her in times of trouble. Even though Madame Raphael tells them to pray to The Companion, I think children are more likely to follow the characters lead, which is to pray to the angel (concerning).

Book 3: The Great Mogul Diamond

This book is my favorite thus far in the Chronicles. 1. Because most of my concerns from the previous two books are not present 2. Because we actually start learning more about The Companion and 3. There are ethical/moral questions raised that I think are good for youth to think about (like - is stealing ok to save someones life?)

Because of what G.P. Taylor did in this book, I'm reserving judgement for the series, but I am still extremely hesitant to say I recommend any of the books. I understand that he's probably trying to reach a broader-than-Christian audience and so slowly introducing Christian ideas into the series is likely to be more effective than jumping in midstream. If future books show continued character development and if they accurately incorporate Christian theology then I think this has the potential to be groundbreaking - and not just in terms of the illustronovella, which already is innovative and groundbreaking.

So I have mixed feelings about the Chronicles. My initial reaction to the first two books is tempered by the improved third book. One thing I would recommend for certain: read them in order. Otherwise, you're very likely to be lost.

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Rabu, 22 Agustus 2012

[D121.Ebook] Free PDF Python For Kids For Dummies, by Brendan Scott

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Python For Kids For Dummies, by Brendan Scott

Python For Kids For Dummies, by Brendan Scott



Python For Kids For Dummies, by Brendan Scott

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Python For Kids For Dummies, by Brendan Scott

The kid-friendly way to learning coding with Python

Calling all wanna-be coders! Experts point to Python as one of the best languages to start with when you're learning coding, and Python For Kids For Dummies makes it easier than ever. Packed with approachable, bite-sized projects that won't make you lose your cool, this fun and friendly guide teaches the basics of coding with Python in a language you can understand. In no time, you'll be installing Python tools, creating guessing games, building a geek speak translator, making a trivia game, constructing a Minecraft chat client, and so much more.

Whether you don't have the opportunity to take coding classes at school or in camp—or just simply prefer to learn on your own—Python For Kids For Dummies makes getting acquainted with this popular coding language fast and easy. It walks you step-by-step through basic coding projects and provides lots of hands-on tasks that give you a sweet sense of accomplishment when you complete them. What's not to love about that?

  • Navigate the basics of coding with the Python language
  • Create your own applications and games
  • Find help from other Python users
  • Expand your technology skills with Python

If you're a pre-to-early-teen looking to add coding skills to your creativity toolbox, Python For Kids For Dummies is your sure-fire weapon for getting up and running with one of the hottest programming languages around.

  • Sales Rank: #241411 in Books
  • Published on: 2015-09-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .60" w x 7.35" l, .0 pounds
  • Binding: Paperback
  • 320 pages

From the Back Cover

  • Learn a Pro Coding Language
  • Create Games and Secret Messages
  • Customize Your Projects

Learn Python, build cool stuff!

Want to learn coding? Python is a great place to start! This book includes 10 fun step-by-step projects that help you learn coding basics with Python while you create guessing games, a geek-speak translator, and more!

  • Get started — install Python, learn your way around it, and write your first program
  • Explore it — take a guided tour from Python basics to building applications
  • Build things — create encrypted messages, set up a math game, and have fun with silly sentences

About the Author

Brendan Scott is a dad who loves Python and wants kids to get some of its magic too. He started pythonforkids.brendanscott.com to help teach his oldest child to code. He maintains it to help other young people learn Python.

Most helpful customer reviews

3 of 4 people found the following review helpful.
A Fun and Successful Introduction to Python for Kids & Addults 10 and Up. Uses the 2.7 Fork of Python Rather than 3.0+
By Ira Laefsky
A fun introduction with serious results for kids and adults about 10 and up. This book presents a fun but serious (in terms of knowledge gained and results) 4 week course for kids with knowledge of basic arithmetic and good reading skills in the Python language and an introduction to serious programming. One item that may be a drawback for some readers is that this book uses the 2.* fork of Python rather than the more recent 3.*
release. The author gives good reasons for the choice of 2.* Python including the availability of additional and legacy libraries and the fact that Python 2 is installed by default on Mac's, but several introductions for kids use the Python 3.* fork. The examples are realistic and not only games extending to an introduction to Python's Object Oriented Syntax and the conventional Self variable. An excellent choice for a mature child or timid adult unless you are already committed to the 3.* fork of Python

1 of 1 people found the following review helpful.
Recommended
By Eohany
This is a great resource for anyone aged 10 or older to start learning the basics of Python. My child has expressed interest in this subject, so I thought this was a basic, fairly inexpensive way to test her interest. The book is well laid out, and realistic in its objectives. The examples are explained in a manner that it easily understood without being patronizing. I really enjoyed this book and I'd recommend it for kids and adults who want a concise book that gives you a basic understanding of Python without being overwhelming or pretentious.

1 of 1 people found the following review helpful.
Not really for 10 year olds
By Sunil Nagaraj
Bought this for a 10-year old but it's a little too advanced for that

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Senin, 20 Agustus 2012

[N424.Ebook] Get Free Ebook Empress, by Evelyn McCune

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Empress, by Evelyn McCune

"McCune has recreated the splendor and intrigue of the imperial court in the Tang dynasty...giving us entertaining and informative access to a brilliant time and a complex woman."
JEFFREY RIEGEL
Chair, Department of East Asian Languages
University of California, Berkeley
Sweeping through exotic, turbulent seventh-century China, EMPRESS is the captivating epic of one extraordinary woman who would become the only female emperor in all of China's history. The story of Wu Jao, set against the backdrop of medieval China, reveals not only an age of horrifying barbarism, daring treachery, and precarious power, but also an eternal culture of sophistication and enlightenment.

  • Sales Rank: #2467082 in Books
  • Color: Brown
  • Published on: 1994-07-19
  • Released on: 1994-07-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x 1.25" w x 5.50" l, 1.42 pounds
  • Binding: Paperback
  • 500 pages
Features
  • ISBN13: 9780449907498
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From Kirkus Reviews
A romp through the tumultuous life of Wu Jao, China's only empress. In her first novel, McCune tells an intricate story of lust and rebellion spanning two generations in seventh-century China. At 13, Wu Jao, the second daughter of a minor nobleman's wife, is summoned to serve as a concubine to the Emperor Taitsung. She is placed in a section of the emperor's harem that is scandalized by internal conflict and mysterious deaths. Still, as she has been instructed by her family, Jao remains obedient and keeps her suspicions to herself. She does befriend the caretaker of the emperor's children, thus getting to know the royal heirs. But when Jao deduces the identity of a murderer within her harem and realizes that she is to be the next victim, she goes directly to the emperor--a highly risky and unheard of act. Her frank and gutsy attitude, however, wins the affection of the emperor. The two develop a closeness that becomes the envy of the higher-ranking concubines. When the emperor dies, his concubines are permanently moved to a convent. But the new emperor, Kaotsung, remembers Jao fondly from his childhood and sends orders for her to return to the palace. This unusual act disturbs his jealous wife, who is eventually dethroned, allowing Jao to rise to an even higher status. As the story proceeds, Jao uses her insight and savvy (both personal and political) to become the closest confidante of the emperor, after whose death, when none of her children can govern as well as she, Jao assumes the throne. McCune's expertise in Asian studies is apparent, but the story drags at the end. Filled with the trials and tribulations of palace life, this book often reads more like a creatively written history book than a novel. We meet many characters, but few other than Jao display any depth. -- Copyright �1994, Kirkus Associates, LP. All rights reserved.

From the Inside Flap
"McCune has recreated the splendor and intrigue of the imperial court in the Tang dynasty...giving us entertaining and informative access to a brilliant time and a complex woman."
JEFFREY RIEGEL
Chair, Department of East Asian Languages
University of California, Berkeley
Sweeping through exotic, turbulent seventh-century China, EMPRESS is the captivating epic of one extraordinary woman who would become the only female emperor in all of China's history. The story of Wu Jao, set against the backdrop of medieval China, reveals not only an age of horrifying barbarism, daring treachery, and precarious power, but also an eternal culture of sophistication and enlightenment.

About the Author
McCune worked for three agencies during the Korean War: the State Department, the United Nations Korean Reconstruction Agency, and the Library of Congress.

Most helpful customer reviews

6 of 7 people found the following review helpful.
Please don't judge the book by its cover.
By belle
While the cover may be a thousand years off, we would do well to attribute this mistake to the publisher not the author. As a scholar currently researching the Empress Wu Zetian I can tell you that coming up with historical information on her can be tricky and difficult. Yet, Evelyn McCune does a masterful job of filling in the historical outlines of Wu's life into a believable and somewhat plausible (although a bit romantic) account. If the job of historical fiction is to make historical sympathetic, then McCune certainly achieves this end- a laudable feat given that the historical figure in question was one of the most violent and ruthless despots in Chinese history. McCune not only humanizes Wu Zetian, but justifies many of her actions (even if some of the less noble moments are glossed over.) The book should not to be taken as the gospel truth, but it is a very enjoyable novel. Then again, that's why they call it historical *fiction* isn't it?

3 of 3 people found the following review helpful.
Wonderful topic, atrocious writing
By Jenny Zhang
I discovered this book while browsing amazon on my kindle. I am an avid reader of historical fiction, and recently, I've been enamored with books about the ancient East. When I discovered this book, I went ahead and bought it for my kindle despite the 3 star rating. I had assumed that the criticism was from the kitschy and inaccurate cover art, and decided to give the book the benefit of the doubt (and adhere to the adage about judging books by their covers). However, after plowing determinedly through this book, I seriously regret my purchase. The product description says it is a "captivating epic" - I beg to differ for several reasons.

1. There is little to no character development, even the protagonist, Jao, is decidedly one-dimensional. Part of this is due to the author's struggle with the third person narrative. The novel is told in a very objective fashion, and only very rarely so we see the subjective, third person omniscient. As a result, a huge portion of the book is wasted on Jao's actions - she walks, she sits, she sometimes does somersaults, and she chatters pointlessly with other characters. While actions are described with excruciating detail, they do not tend to give the reader any glimpses into any of the characters' feelings, thoughts, or motivations. The other characters in the book are little more than cardboard figures, with little purpose other than populate the book. The author also seems to have difficulty introducing characters other than having them introduced through pure dialogue with the main character. Imagine if an entire book consisted of characters making their appearance by saying, "Hi Jao, my name is so and so, I am from this family in this area of China, and I am a servant/eunuch/concubine/etc, I am so happy/unhappy to meet you."

2. The character interactions are very stiff and awkward. Oftentimes, it seems as if a character is introduced and a conversation is held only in order to interject some trivial historical fact about the time and place. Clearly the author has done some research about ancient China. This research must have been tediously awful for her, since she sees the need to make sure we're aware of everything she's discovered by injecting facts everywhere, regardless of the plot flow or appropriateness of the moment. Furthermore, the author seems very inconsistent in her characterizations, even for minor characters. An early example of this in the novel is Nurse Wang, Jao's nurse from her family home who accompanies her on her journey to the palace. During the journey, the nurse discovers that Jao's half-brother has stolen the jewels that Jao's mother had packed for Jao for her future life as a woman in the imperial harem. The nurse only sees fit to tell Jao this when Jao specifically asks about her belongings, and does so in a careless, off-hand manner that seems very unusual. Then when Jao begs her to help her retrieve the stolen jewels, the nurse insists she must be paid until she is shamed into helping by the other characters who overhear the conversation. Later, when Jao arrives at the capital, the nurse discovers she is going to be sent away. Suddenly, the author inundates us with various characters, including Jao, saying how Wang is a good nurse, and Wang herself is suddenly portrayed as the loyal old servant, who won't touch her mistress's money, even when offered to her.

3. The writing is not tight at all. This novel sorely needed a good editor. The author is unable to make the story progress without going through every step relevant or not. A week long journey in the story is exactly that - seven days splayed out before us, with the minutiae of the character's daily actions, regardless of whether or not the days contain anything that contribute to the plot. Better authors make the time flow, cutting tedious journeys where nothing happens to one line, "ie. It took a week of hard travel before we arrived..." and then fleshing out the really interesting parts of the story where action occurs by going into detail when appropriate.

All in all, I would not recommend this book to anyone. In fact, it was bad enough that I deleted it from my kindle after reading it even though I have plenty of memory space. I just couldn't bear the reminder of such a waste of time and money.

4 of 5 people found the following review helpful.
Empress
By Summer
The novel, Empress, by Evelyn McCune, is an extraordinary epic of one woman's journey through life to become a powerful ruler of China. This story begins with the young Wu Jao, an insignificant child, who is summoned to the palace to become one of Emperor Taitsung's new concubines. Because of Wu Jao's honesty, intelligence and logic, combined with her innocence and beauty, she earns the friendship and love of the great emporer. Upon his death though, she finds herself banished to a convent.
The new emperor, Emperor Kaotsung, remembers Wu Jao from his childhood, how fond of her he was, and sends for her to return to the palace. When she returns, she finds herself in a place of horror. She fights for justice in this land that has changed for the worse since Emperor Taitsung's death. Evelyn McCune writes wonderful descriptions of seventh-century China, both the land and customs, and the character of Wu Jao is bold, strong and inspiring, though she doesn't go into much depth on other characters. Some parts were long while reading, but this is a novel rich in content and enchantment. She combines sophistication with treachery and creates the perfect atmosphere for her story. This was a wonderful reading experience.

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Minggu, 12 Agustus 2012

[C531.Ebook] Ebook Download Soar, by Shashank Nigam

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Soar, by Shashank Nigam

An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms. Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing.

  • Sales Rank: #1222102 in Books
  • Published on: 2016-12-08
  • Released on: 2016-12-20
  • Original language: English
  • Dimensions: 8.20" h x .80" w x 5.80" l, .0 pounds
  • Binding: Hardcover
  • 280 pages

Review
Advance Praise for SOAR “Copying what the competition is doing doesn’t work in any industry, especially in air travel, which most consumers see as a commodity. Shashank takes a deep dive into the fascinating stories of how successful airlines have created their own path.” ―DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR, now in 25 languages from Arabic to Vietnamese “One of those rare books that’s full of inspiring stories and actionable strategies, which can help you excel in your job as a marketer.” ― DR. BERND SCHMITT, Director - Center on Global Brand Leadership, Columbia Business School “Shashank Nigam gets it: to build a lasting brand, you can’t be following the usual rules of marketing. Like the airlines covered in SOAR, you need to think beyond the ordinary.” ―PATRICK MURPHY, former Chairman, Ryanair “I’ve learnt a great deal from Shashank, and you will too. His book uncovers the secrets of the best airline brands in the world, which will help you stay ahead of competition, for a long time to come.” ―NICOLA LANGE, Director - Premium Services, Lufthansa “SOAR is a brilliant investigation into how airline brands that succeed do so. Great inspiration if you’re in an industry that is just as competitive.” ―ANDRES FABRE, CEO, Aeromar, former COO Volaris “The airline industry is very unique. Yet, few have been able to distill lessons from the best airline brands for the rest of us, like Shashank does.” ―HENRI COURPRON, former CEO, ILFC and Airbus North America “Shashank Nigam’s vision is fully expressed by his analysis of these powerful connections between airline brands, their customers and their employees. He is the leading steward pushing the boundaries of airline marketing, a pioneer to do so.” ―JEFF CACY, former Managing Director of Airline Marketing, Boeing “When an authority on aviation marketing like Shashank authors a book on the topic, you must read it.” ―ANGELA GITTENS, Director General, Airports Council International (ACI World)

About the Author
Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world s largest aviation marketing firms, having worked with over 70 airlines and airports in the last six years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Abu Dhabi. Nigam s impassioned, straight-shooting and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications like the Wall Street Journal, New York Times and Airline Business. Nigam studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Ottawa, among other cities. He loves to watch and play Cricket, and is a brand new dad!

Most helpful customer reviews

2 of 2 people found the following review helpful.
The Brand X-factor guide you'll want to keep on your desk, even if you don't work at an airline.
By M. Garcia
SOAR is a uniquely handy book for brand management. While it's focused on the airline industry—and includes rich case studies of how various airlines have managed their brand image and customer engagement—I have to disagree with the writer when he suggests the successful methodologies detailed in the book are exclusively applicable to the airline industry.

Certainly, the book considers the unique complexities of managing customer demands of millions in time-sensitive circumstances and under the unique pressures airlines endure day-to-day. In that sense, it is a carefully considered practical guide for airline managers at all levels. But the guidance is so clear and handy that it could be applied by any brand in any industry, with very few adjustments.

Put it this way: if airlines can manage their brands using these techniques then it will be easier for others outside of aviation, who may be under less pressure day-to-day, to apply them.

Whatever your function or service sector, SOAR is the type of book you'll want to read and then keep as a daily reference. It inspires the reader to apply the learnings from the airline case studies and the 6X model Brand measures (eXpectation, eXperience, eXpression, eXternalities, eXecution, and X-Factor) right away, and makes the goal of improving brand presence seem very achievable. SOAR is an essential management tool which can help any brand rise above the crowd.

[Disclaimer: I received my copy of SOAR from the writer to review as an airline industry expert. The opinion I present here is my objective and independent take on the book after reading it. And, yes, it will stay on my desk as reference in future.]

1 of 1 people found the following review helpful.
A unique look inside how some of the world's best airlines think
By Shubhodeep Pal
Anyone who knows anything about the development of airline marketing in the last five years would have certainly heard of Shashank Nigam, the founder of SimpliFlying, a company that has worked with some of the best airlines in the world. Arguably, Shashank ushered in a new way of thinking about marketing at airlines before "social" and "digital" were cool catch-words. Now, he dives deep into eight of the most fascinating airlines in the world -- Southwest, Finnair, Air New Zealand, AirAsia, Kulula and more -- and unearths what makes them special as brands. For Southwest, for example, it's the company culture that's so deeply ingrained that it's second nature; for Finnair, it's about expressing the brand through distinctive design; and so on. At each airline, Shashank speaks personally to the movers and shakers, and gains an understanding what makes it click. In the process, he also uncovers fascinating nuggets of information. You might have read books where one airline is explored at great depth, but this is the first book that attempts to put eight wonderful airlines under one roof, and demonstrates linkages and contrasts, trends and contradictions, best-practices and pitfalls. All this is not to say that someone reading this book will be able to create a wonderful airline brand out of the box -- but it goes a long way towards ensuring that you're well equipped to understand what might get you there!

(Disclaimer: I have read early proofs of the book, have contributed a little to it (without compensation), and have closely worked with Shashank and SimpliFlying for six years. I have complete faith in the value of this book, and in the effort that Shashank has put into bringing it to life.)

1 of 1 people found the following review helpful.
A great read from cover to cover...
By Leah Conte
This book is a great insight into the modern day airline industry and has a lot of good lessons for marketers. Author Shashank Nigam leads the reader into the unique stories of some of the world's largest and most recognized airlines, whilst outlining his 6X model. A thoroughly enjoyable read from the start to finish and full of real life examples of best practice within the airline industry. Whether you are interested in marketing and enjoy learning about brand strategy or want to learn more about the airline industry, this book carries a good take home message which can be applied in business. My favorite chapter is the AirAsia one as it outlines the brands unorthodox approach to business and I think other airlines can learn a lot from not being so rigid. I particularly love the authors quote; "Airlines almost always over-promise and under-deliver". As passengers we always have an expectation which airlines fail to live up to.

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Rabu, 01 Agustus 2012

[O361.Ebook] Download Ebook Ice at Heart, by Sophie Weston

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Ice at Heart, by Sophie Weston

Ice at Heart, by Sophie Weston



Ice at Heart, by Sophie Weston

Download Ebook Ice at Heart, by Sophie Weston

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Ice at Heart, by Sophie Weston

  • Sales Rank: #8255351 in Books
  • Published on: 1994-12
  • Format: Large Print
  • Original language: English
  • Binding: Hardcover
  • 288 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Disastrous Coupling
By DH
I read and enjoyed a few other of Sophie Weston's books, although I felt ambivalent about at least one of the heroines because she seemed so passive and helpless. There are a myriad of head-shakers in this book, like how the hero and heroine argue and fight continuously; how the heroine's parents are unaccountably OK with her spending a month alone in the isolated home of a womanizer; and the stupid decisions the heroine makes (though with parents like hers I guess it's not surprising). But the scene that made me decide to kiss Sophie Weston's books good-bye for good was when the hero forced himself on the heroine, then blamed her for it. Not OK.

0 of 3 people found the following review helpful.
Ice at Heart by Sophie Weston (Large Print Harlequin)
By Ketzel
Description from the book back cover:

"You're expecting me to stay with you in a house that's an hour's walk from the nearest bar of chocolate?" Gaby hadn't wanted to come to Sweden and give Dr. Sven Hedberg music therapy, so the realisation that she would be alone with the broodingly handsome brain surgeon was doubly hard to take! However, her father's reputation was at stake, so she must at least try to help Sven - but who would help her ... ?

See all 2 customer reviews...

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Ice at Heart, by Sophie Weston PDF